Whole Brain® Thinking for Customer Centric Selling

Woman standing in front of her colleagues discussing

Duration: 1 – 2 day(s)


Sales and negotiations, marketing campaigns, customer service and loyalty programs all depend on one thing – good communication.

But it’s impossible to communicate effectively with a customer or prospect if you don’t know how they are thinking. This is the challenge we address in our Whole Brain® Thinking for Customer Centric Selling workshop.

In this session, participants will use the Whole Brain® Customer Assessment and Planning tool to determine their client’s thinking style, identify the features and benefits that will be most appealing and persuasive, and then practise presenting ideas and information in the most appropriate and effective manner.

These critical insights can transform a business. One magazine publisher quadrupled revenue in two years by simply aligning content and style with the thinking preferences of its readers.

In this immersive workshop participants will:

  • Learn to use the clues that reveal the thinking style of a customer or prospect
  • Identify the features and benefits of the organisation’s products and services that will appeal to each quadrant
  • Identify problems the organisation’s products and services can solve for customers in each quadrant
  • Use Whole Brain® Thinking to plan and present information to customers in a more effective way.


Target Audience

This workshop is designed for sales, customer service people, anyone who wants to communicate with clients more effectively and persuasively or any client facing personnel. This training can be customised by Glass Rock for your team.

Learning Outcomes

By the end of this program, participants will:

  • Understand and describe the value of being able to determine and describe a customer’s thinking preferences
  • Use a variety of clues to detect a customer’s thinking preferences
  • Describe how customers with different thinking preferences make buying decisions
  • Anticipate what kind of information and communication a customer will require during the buying process
  • Identify customer frustrations
  • Plan a customer interaction that considers the customers thinking, communication and decision-making preferences
  • Pitch to their least preferred ‘customer thinking preference’.

Book now

Please fill out the form below and someone from our team will be in touch within the next 48 hours to get your training started.


    “Anyone who mentors another must attend this course.”

    Antje, Cisco



    Simone Heaperman - Landcom Program Manager

    When Simone Heaperman, the program manager, picked up the phone to speak with Preetie Shehkkar at Glass Rock Solutions, she had much to address and set right.


    Jane Hodgen - Tata Consultancy Services

    Tata Consultancy Services, a global technology leader with 450,000 employees worldwide, expect the best from anyone who works for them.


    Stuart Freer - University of New South Wales

    When Stuart Freer came to Australia, he was recruited as the Director, IT Service Delivery and Infrastructure, at the University of New South Wales.


      Glass Rock Consulting

      Melbourne Office
      Level 23, Collins Square Tower 5
      727 Collins Street,
      Melbourne Victoria 3008
      Sydney Office
      Australia Square, Level 33
      264 George Street,
      Sydney NSW 2000

      We acknowledge the First Australians as the traditional custodians of this continent. We pay our respect to the elders of the community, past, present and future.